好的建站用户体验,从字面上理解用户体验就是用户对产品或服务的感觉。这样说似乎太空洞,像白开水。那么怎样解释才更有意义呢,咱们先来看看学术的解释。
ISO将其定义为 “人们对于针对使用或期望使用的产品、系统或者服务的认知印象和回应”。因此,用户体验是主观的,且其注重实际应用时的产生的效果。ISO定义的补充说明有着如下解释:用户体验,即用户在使用一个产品或系统之前、使用期间和使用之后的全部感受,包括情感、信仰、喜好、认知印象、生理和心理反应、行为和成就等各个方面。该说明还列出三个影响用户体验的因素:系统,用户和使用环境。
ISO defines it as "people's perception and response to products, systems, or services that are used or intended to be used."". Therefore, the user experience is subjective, and its focus on the actual application of the results. ISO definition of the supplement is explained as follows: user experience, that is, the user using a product or system before, during and after all the feelings, emotions, beliefs, preferences, perceptions, the reaction of physiology and psychology, behavior and achievements in all aspects. The description also lists three factors that affect the user experience: the system, the user and the use of the environment.
根据以上定义,参照建网站的行业特点,用户体验应该是客户对建网站全过程的内心感受以及网站本身的使用感受。也就是说包括两部分,建站过程的体验与网站本身的体验。
建站过程的体验是客户在建网站的全过程中的用户体验。首先是结识建站公司,包括通过百度竞价、自然搜索或网络推广得知建站公司信息,对建站公司发布的推广信息的感受,如果是通过弹窗来的广告信息,第一感觉就不会好。其次是与建站公司业务员沟通讨价还价的过程中的体验,如果业务员不善于引导客户的思维,而是跟在客户思维后面,往往会在价格及付款方式上产生严重冲突,导致客户体验不好。再次是与网站设计师沟通,对网站风格、导航、页面、架构以及后台等方面有不同理解,造成客户体验不好。最后是与售后人员的冲突,比如交货时间、超额改动的加款等方面产生冲突,导致客户体验不好。
Site itself, the experience of course is the feeling of the site itself, such as the appearance of understanding have differences lead to the customer experience is not good, on site using inconvenient negative feelings, such as looking for a content need to click 5 times, or look for the button to two minutes and so on, so the good construction site user experience is Gao Yan value appearance and convenient use, this app is often compared to the site do better, simple app to today's headlines as the representative, complexity of the app to micro channel as the representative, they are well represented. As bad rep to 360 security guards as the representative and harassing calls blocking you like, but it is not only user mark, also frenzied require users Tucao, only by the merciless fate of unloading. From here can be seen how to improve the user experience of the construction site. Website of a lot of the site of the company are hung like GUIDEC enterprise QQ communication tools, floating in the web pages, like a fly in the ears buzzing, users will feel? Want to see your company to build a website case must first drive away the flies, and some even just get rid of it and appear, it is annoying. Users to your site needs to understand your company's information, including the size of the company, the technical team, the company profile, the previous case, service charges and other information.
网站本身的体验当然就是对网站本身的感觉,比如对外观理解有差异导致客户体验不好,对网站使用不方便的不良感受,比如找一个内容需要点击5次,或者寻找按钮要两分钟等等,所以优秀的建网站用户体验是高颜值的外观加极方便的使用,这方面APP往往比网站做得更好,简单的APP以今日头条为代表,复杂的 APP以微信为代表,他们都是好的代表。至于坏的代表以360安全卫士为代表,骚扰来电拦截功能是大家喜欢的,但它不但要用户标记,还丧心病狂地要求使用者吐槽,只有被无情卸载的下场。从这里可以看出怎么才能提高建网站的用户体验。很多建站公司网站都挂着商务通企业QQ之类的通讯工具,漂浮在网页页面上,就像一只苍蝇在耳边嗡嗡,用户会是什么感觉?想看你公司建网站案例必须要先赶走苍蝇,有些甚至刚赶走它又出现了,令人心烦。用户来你的网站需要了解你公司的信息,包括公司规模、技术团队、公司简介、既往案例、服务收费等信息。
最后,好的建网站的用户体验是能够提供超出预计的惊喜,因此,如果建站公司能够提供惊喜则一切皆有可能。-长沙网站建设