慎重选择网站推广的方法

In network marketing, how to make their own products in the vast network of the sea to ride the wind and waves, flocked to the people's eyes? How to choose the right way of promotion, so that their products in the current market to see things in a blur of talent showing itself? Below, I will describe some of the different ways to promote the site, to be friends reasonable selection of ways to promote products.

　　一：具体操作：常规VS非常规操作手法

    A: the specific operation: conventional VS unconventional manipulation
　　任何的目的实践起来没有捷径。只能脚踏实地的走。所谓的“捷径”只不过是人们通过放弃某种“东西”而达到目的的一种说辞。但是，放弃的却远比既定目标的价值大的多。

  Any purpose in practice no shortcuts. Can only stand on solid ground. The so-called" shortcut" is only in people by giving up some" stuff " and achieve the purpose of a story. However, to give up is far less than the value of the target.

　　现在做的网络营销SEO优化，在行业里，同样也有手段可言。即黑白帽之分。黑帽技术是指采用容易被搜索引擎所惩罚的技术或手段，从而达到提高网站推广排名的目的。这种技术能很快让网站排名靠前。但也很容易被百度发现，网站容易被K掉。这样不仅对自己的网络营销站点照成影响，还会影响友情链接的站点。有的客户不明白，想要排名上升的快些，他们不知道这一行的行情，但是我们必须要把厉害关系告诉客户，因为，诚信是合作中最好的网站推广利器。所以，如果想长期从事这一行业，就请用正规的技术做排名才是最稳健、最有效，也是让客户最放心的操作方法。

  Now to do network marketing SEO optimization, in the industry, also have the means to speak of. Namely, the black and white cap. Black hat techniques refers to the use of easily search engine punishment techniques or means, so as to improve the website promotion purpose. This technology can quickly make a site rankings. But also can easily be found in Baidu, website easy being K away. This not only on their own network marketing site photos into effect, will also affect the links site. Some customers do not understand, want a rank to rise faster, they don't know this line in the market, but we have to tell customers relation, because, good faith cooperation is the best website promotion tool. So, if you want to have long been engaged in this industry, please use formal techniques make a rank is the most robust, effective, and to allow customers the most assured operating method.

　　二：付费推广VS免费推广

   Two : paid promotion VS free promotion
　　付费推广的代表当然是百度竞价了。所谓竞价排名是：商家付了费之后,就能在网站推广关键词的搜索结果中排名靠前，这一直是百度至为核心的商业模式。相信很多企业做过这种文章推广方式。但是竞价排名,安安稳稳地运作了多年,最近却连续遭到诘难。谁出价越高谁就排得越靠前。这就让很多骗子公司钻了漏洞。新闻报道：“央视《新闻30分》连续两天报道百度的竞价排名黑幕，百度竞价排名被指过多地人工干涉网络营销搜索结果，引发垃圾信息，涉及恶意屏蔽，被指为“勒索营销”，并引发了公众对其信息公平性与商业道德的质疑。这是继“三鹿门”之后再次将第一大中文网络营销搜索引擎推向风口浪尖。”的确如此，不仅如此，很多企业做上竞价以后，排名虽靠前，但其竞争对手采取不正当恶意点击的行为，导致其推广费用瞬间用完，达不到既定的效果。像这种恶意的竞争给企业带来不少的损失。付费形式还有譬如杂志广告、各种网络付费广告等。付费网站推广方式，要考虑性价比，考虑大量的投入资金。

  The representative is of course pay promotion Baidu auction. The so-called competitive ranking is: business to pay fees, can promote the site keyword search results in the top, which has been the baidu is the core business model. I believe that many companies have done this article promotion way. But PPC, be firm and secure operation for many years, but has recently by criticism. Who bid higher who have more front. This makes many Swindlers Company drilled holes. News reports:" CCTV" news 30" for two consecutive days report Baidu PPC shady, Baidu contest price rank was that too much artificial interference in the network marketing of search results, inducing garbage information, involving the malicious shielding, referred to as" blackmail marketing", and led to the public on the information equity and business ethics in question. This is afterwards" Sanlu Event" again after the first big Chinese network marketing search engine to in the teeth of the storm." Indeed, moreover, many enterprises do bid ranking later, although before, but its competitor take unfair malicious click behavior, leading to its promotion expenses instant run out, did not reach the predetermined effect. Like the malicious competition to bring a lot to the enterprise's loss. Payment form and such as advertising, network advertising etc.. Paid website promotion, to consider the price, consider the amount of investment funds.

　　三：渠道的选择：线上VS线下

  Three: channel selection: line VS line
　　线上推广虽然早已大张旗鼓的进军各个企业、但是这并不说名它占据的是所有的网络营销市场。很多企业并没有脱离传统的线下推广。或者说，线下推广必须存在。所谓线下推广即指非网络渠道的推广方式。当然，以前互联网不发达的时候，企业都是通过这种地面式的形式进行网站推广。目的一般是提升品牌形象，但其弊端是投入较大。如果目的是为了提升IP或是PV的话，效果并不是很好的。线上推广呢，摆脱了地域局限性，包括店面租赁等其它投资。这里，作者认为，就推广渠道而言，最好的营销模式是线上与线下的结合，双管齐下，综合提高企业的网站推广销售能力。这样，也许是比较合理的推广方式。

  The promotion of online although they put up a pageantry to each enterprise, but it does not name it occupies is all network marketing. A lot of enterprises and did not break away from traditional line promotion. Perhaps say, line promotion must exist. The so-called line promotion refers to a network of channel of promotion way. Of course, not developed at the time before the Internet, enterprises are in this land in the form of Web site promotion. Purpose is to enhance brand image, but its disadvantage is the greater investment. If the purpose is to enhance the IP or PV, the effect is not very good. The promotion of online, get rid of the geographical limitations, including store rental and other investment. Here, the author thinks, have promotion channels, the best marketing mode is online and offline combination, work along both lines, improve the comprehensive enterprise website promotion sales ability. So, maybe is a reasonable way to promote.