网站结构错误，为什么容易使百度降权？

In network marketing, why the website will be Baidu down right? Experience stationmaster points out, site of occurrence is Baidu right down the situation, but may be due to the chain and web site promotion content out of the question, may also be reduced power ... ...

　　或许一些新手站长还未听说过这个名词。结构降权就是自己对网站程序把握得不是很好而发生的被百度降权的情况。如果是结构降权的话对网站推广产生的影响一般很大，因为，接下来你可能就需要做针对性的网络营销改版调整等。

Perhaps some novice stationmaster had not heard of this noun. Structure of a web application is right down to grasp is not very good and right down the situation by baidu. If the structure is right down the words on the web site promotion impact of general greatly, because, you may need to do targeted network marketing revision adjustment.

　　以下是这位经验站长结合自身经验，总结出的网站容易被百度降权的几种结构形式：

The following is the experience of stationmaster in light of its own experience, summed up the website easily Baidu right down several structure forms:

　　一：URL的标准化问题-优化代码

A: URL standardization - optimized code

　　同样的页面在一份网站推广总重复出现，也就是重复内容的问题，这就是该做301的地方没有301，有一些和主页一摸一样的形式，也没有优化代码，将URL标准化，才能更好的几种网站的主域名权重，这些也是早就网站网络营销关键字没有排名的原因，如果有太多相同的页面去竞争同一个关键字，那么唯一的结果就是两败俱伤，没有任何的好处，而且这种做法也是会被列为作弊的嫌疑。

The same page in a website promotion is always repeated, or duplicate content issues, this is the301place301, and some home exactly the same form, also did not optimize the code, the URL standard, in order to better several website domain name right, these are early website network marketing keywords no ranking of reasons, if there is too much the same page to compete with a keyword, so only cause destruction to both sides, no good, and this approach will also be listed as cheating.

　　二：重复内容，做好唯一性

Two: duplicate content, completes the uniqueness

　　重复内容的形式，网站推广中存在着大量的重复内容，这里的重复内容，就是指网络营销网站中大量存在的重复内容，一方面是由于url的原因，还有一种就是程序的原因，看看一些动态的网站，一般就有2个地址，一个是动态的，一个伪静态的地址，这样的形式也是一种，不过这样设定也是木有办法的，还有一种就是像im286一样，在im286上发布一篇文章之后，然后很多的二级域名就可以看到这种状况，很多的重复网络营销内容就显现出来了，这些就是经常看到的，还有一种错误页面造成的重复内容，重复内容对网站的伤害是很大的，尽量做好一篇内容之对应一个网站的URL，也就是唯一性。网站内容之中，一般坚持重复的网络营销标题，这个时候就可以利用google管理员工具进行坚持，可以进行全站的检测和分析，如果有重复标题的，那么这个时候也要修改，就算是分页的形式也要写出风叶的代码，page数目也是很重要的。

Duplicate content form, website promotion in the presence of a large number of repetitive elements, the duplicate content, is refers to the network marketing website has a large amount of repetitive elements, one is because of the reason of URL, there is a procedure of reason, have a look some dynamic website, in general there are2 address, one is dynamic, a pseudo static address, this form is also a kind of, but also set up with, there are like im286, im286posted an article, then a lot of two domain names to see this situation, many repeat network marketing content appears out, these are frequently seen, and an error page is caused by repeated content, duplicate content on the site of injury is very big, make the best of a content corresponding to a site URL, is also the only. Website content, generally adhere to duplicate network marketing title, this time you can use Google administrator tools to adhere to, can carry out total station measurement and analysis, if there is a repeat title, this time to modify, even if is tabbed form also to write a fan blade code, the number of page is also very important。
　　三：h标签的滥用

    Three: H tag abuse

　　在zac的seo实战密码里看到h标签的用法，h1标签，一份页面只能存在一个，多了就会让百度觉得你是在作弊，而h1标签的用法，首页，一般就是凡在logo处，起到引导作用，而产品页面就是放在产品标题处，h1标签的滥用是很严重的网络营销问题，也是我们经常忽视的地方，利用好h标签可以充分的使用文章分类目录，h标签的网站推广使用能够是类目清晰和明了，h2标签是对h1的诠释，h3是个大栏目的主要部分，等等，有了这些才能够更好的使用网站清晰的形式。

In the Zac SEO real password see the H label usage, H1 tags, a page can only exist one, many will let Baidu think you are cheating, and H1label usage, home, where in general is logo, playing a guiding role, while the product page that is placed in the product title, H1 tag abuse is a serious problem of sale of network, but also we often overlooked, make good use of the H tag can fully use the article directory, H label website promotion to use is the category label is clear and simple, H2H1interpretation, H3 is a large section of the main part, etc., with these can better use site clear form.

　　四：评论的页面

    Four : comment on the page

　　这种状况下，可以借鉴下，站长网上评论的设定，对待评论是直接用框架调用，而不是用别的方式调用，这种方式就是最大化的，防止评论对主要的网络营销内容作影响，而se是不检索框架里面的程序的，这样就防止文章主题被评论所代替，这样的页面也是对结构接触的最大掌握;网上看到了另外一种，就是留言形式，有的企业网站留言页面是公开的，看到过一份网站有2000+的留言页面，然后里面都是垃圾留言，全部都是英文，没有意义的留言，那么这些留言就是对网站推广产生巨大伤害，当大量的页面充斥着网站的时候相关性就会被破坏掉，而会直接影响到网站的整体权重，所以，留言页面，有时候该屏蔽就要屏蔽，不能屏蔽就要审核。

This kind of state, can learn from the next, stationmaster net is set to comment, comment is the direct use of the framework calls, rather than the other way to call, this way is the biggest change, prevent the comments on the main network marketing content influence, while se is not retrieval framework in the program, thus preventing the theme by comment on this page is replaced, the structure of the largest contact master; the Internet to see another, is the message form, some enterprises website page is disclosed, seen a site with2000+ message page, then there are junk message, all is English, no sense of the message, then the message is for website promotion produces tremendous harm, when a large number of pages filled with website time correlation will be destroyed, and will directly affect the site's overall weight, therefore, message page, sometimes the shield to shield, can shield to audit.

　　五：做好404页面

    Five: do 404page

　　404页面属于错误页面，也是需要调整好的，如果404页面做的不好，也是极其容易造成网站推广降权的，一般我们对404页面的错误就是在于对于服务器返回代码，其他状态码都不要返回，要返回就返回404状态码，做好404也是在网络营销优化过程中最为重要的一种部分。

404page belongs to error pages, also need to adjust the good, if the 404page do not, is extremely easy to cause the website promotion right down to404pages, in general we mistake is to return code, other state codes do not return, return to return the 404 status code, do a good job in 404also in network marketing optimization process is the most important a part.