长沙尤度网络教您:打造让搜索引擎喜欢的网站
在网络营销中,搜索引擎的目标是满足搜索用户,所以我们不需要满足搜索引擎,那么要做好SEO就必须满足搜索用户,那样网站才会既被搜索引擎亲睐又被广大用户喜爱。所以说在做SEO的时候关键词需要自然排列,内容要与网站相关等等,这些做法无非是要隐藏SEO痕迹。那么到底哪种网站推广最受搜索引擎喜欢呢?很简单就三个方面相关性、权威性、实用性,具备这三个条件的网站才是真正被网络营销搜索引擎喜欢的网站。
In network marketing, search engine 's goal is to meet users search, so we do not need to meet the search engine, so to do a good job in SEO must meet the users search, so the website will both be search engine content has been the vast numbers of users. So when doing SEO keywords need natural arrangement, content to be associated with the website and so on, these practices is to hide the SEO traces. So what kind of website promotion is the most popular search engines like? Very simple just three aspects relationship, authoritative, practical, these three conditions have the website is really what is network marketing search engine like website.
一、网站页面的权威性
所谓网站页面的权威性,一般通过外部链接来衡量,通常情况高质量的网络营销外部链接越多,那么给予该网站或页面的权威性越高。另外网站的域名、稳定性、网站推广内容、网站的信息等等是影响网站权威性的因素。需要注意的是,外部链接相关性越高网站权重越高,那么给予该网站的权威性越高。
One, the authoritative web page
The so-called website page authority, generally through the external link to measure, usually of high quality network marketing external links more, then give the site or page authority higher. In addition to the website domain name, website promotion, website content, the stability of the information and so on is the impact site authoritative factors. Attention is required, the external link correlation higher website weight is higher and higher, so the higher authority site.
二、网站的实用性
这个网站推广对用户来说有多大用处,如果没用,搜索引擎返回页中也不会存在,那么搜索引擎如何判断网站实用性高低呢?从用户浏览该网站的页面、停留时间、回访次数、或者加入书签、网站评论等等。网络营销搜索引擎将从这些方面收集信息然后判断网站实用性高低,从而给网站打分。网站的实用性需要站长自己通过揣摩用户思想,根据自己网站推广的统计数据分析判断,然后作相应优化,这个只能从日常生活及实际操作中领悟。
Two, website usability
This website promotion to the user how useful, if not, the search engine returns the page does not exist, then how search engines determine the site practical level? From the users browse the web page, residence time, visit frequency, or bookmark website reviews, etc.. Network marketing search engine from the aspects of collecting information and then determine the site practical level, thereby to site marking. Website usability need stationmaster themselves through figure user thought, according to their website promotion of statistical data analysis, then the corresponding optimization, this only from the daily life and the actual operation.
三、网站内容的相关性
网站推广内容的相关性这一点很重要,当用户搜索自己想要的内容,返回的页面与自己想要的内容匹配,用户自然喜欢,从搜索引擎角度讲搜索引擎也喜欢。那么内容相关性不仅仅是内容上,还有网站的标题、页面关键词、写作时的语义分析、网络营销内部链接的安排、以及外部链接的锚文本、外部链接的页面内容、外链的网站主题等,这些方面都是需要注意的地方。
举个例子,很多SEO文章喜欢探讨技术以及细节问题。包括我这个SEO博客,基本是技术为主。
Three, website content correlation
Website promotion content relevance of this point is very important, as the user you want to search the content, return pages with your own desired content matching, user's natural love, search engine from the perspective of search engines love. Then the content is not only the content, and the title of the site, page keyword, when writing the semantic analysis, network marketing internal link arrangement, as well as the anchor text of external links, external links page content, outside the chain of the theme of the site, these are places that need attention.
For example, many SEO articles like technology and details of. Including the SEO blog, is the basic technology.
网站推广
内容的相关性这一点很重要,当用户搜索自己想要的内容,返回的页面与自己想要的内容匹配,用户自然喜欢,从搜索引擎角度讲搜索引擎也喜欢。那么内容相关性不仅仅是内容上,还有网站的标题、页面关键词、写作时的语义分析、网络营销内部链接的安排、以及外部链接的锚文本、外部链接的页面内容、外链的网站主题等,这些方面都是需要注意的地方。">Website promotion content relevance of this point is very important, as the user you want to search the content, return pages with your own desired content matching, user's natural love, search engine from the perspective of search engines love. Then the content is not only the content, and the title of the site, page keyword, when writing the semantic analysis, network marketing internal link arrangement, as well as the anchor text of external links, external links page content, outside the chain of the theme of the site, these are places that need attention.For example, many SEO articles like technology and details of. Including the SEO blog, is the basic technology.
一个好的网站不是做给网络营销搜索引擎看的,而是做给用户看的。只有站在用户角度做SEO才是最理想的结果。纯粹为了搜索引擎做的SEO毫无价值可言,更别谈转化率。
A good website not to do to the network marketing search engine watch, but instead to do for the user's eyes. Only by standing at the angle of user SEO is the most ideal results. Purely for the sake of search engine SEO is worthless, not to mention the conversion rate.
总结:从优化角度来说其实这些能够让SEO新人有方向,知道该学哪些技术性东西,引导新人去学习这些技术,当新人掌握了网络营销SEO技术方面的东西之后,就不会再喜欢纯粹技术性的东西,因为说来说去就是那些,无非是换个角度而已,那么这就需要从网站推广技术方面跳出来,以达到满足其他用户的需求,这就是实用性。
Conclusion: from the perspective of the optimization to the SEO new direction, know the science which technical things, guide newcomers to learn these techniques, when a new master of marketing of the network of technical aspects of SEO 's stuff, don't like pure technical stuff, because after all is said and done that, but change a point of view., it requires from the website promotion techniques to jump out, to meet the other user needs, this is practical.
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