用户是如何影响网站排名的？

  In network marketing, there are many factors affecting ranking, but not only exists on the site itself optimization, user behavior is one of the important factors affecting ranking, today we explain what the user behavior can affect the website promotion, convenient everybody stationmaster friends after the SEO to optimize the time can pay attention to these places.

　　1.点击率
　　网站页面在网络营销搜索结果中被点击的比例。虽然点击率主要是由排名先后决定的，但是由于网站的知名度、用户体验、标题写作等方面的差别，有的网页也可能排名靠后，却有比较高的点击率。所有搜索引擎都记录搜索结果的点击率，发现某些页面有超出所在网站推广排名位置应该有的平均点击率，可能认为这些页面对用户更有用，因而给予更高的排名。
　　这也就是所谓的“点击器”对网站排名有是有效果的原因，尤其是对百度。不过使用过点击器的人会发现，通过模拟点击提高排名效果并不持久，因为网络营销搜索引擎已有防范措施。

1、click rate

Web page in network marketing search results by clicking on the proportion of. Although the hit mainly by the ranking order of decisions, but due to the popularity of the website, user experience, headline writing and other aspects of the differences, some webpage may also be higher on the list, but has a relatively high hit rate. All search engines search results CTR, found some pages have beyond the website promotion position should be some average click-through rate, may consider these pages to the user is more useful, thus giving a higher ranking.

  This is the so-called" click" on the website there is a cause of effect, especially on baidu. But use the clicker people will find that, through the simulation on improving the ranking effects are not lasting, because the network marketing search engine for preventive measures.

　　2.网站流量和Alexa排名
　　这是最直接、误差也最大的因素。尤其是Alexa排名，由于样本分布不均匀，又容易作弊，与网站真实流量往往相差很大，不过网站流量在一定程度上可以说明网站推广受欢迎的程度。

  2、web traffic and Alexa ranking

  This is the most direct, error is the biggest factor. Especially the Alexa rankings, due to sample distribution is not uniform, and easy to cheat, and the website is true flow tend to vary greatly, but traffic to a certain extent, can explain the popularity of Web site promotion.

　　3.用户特征
　　不管是新用户还是老用户，一个用户多次返回访问同一个网站，说明这个网站有用处，应该给予更好的网络营销排名。如果用户本身是哪个领域的专家，他也可能对所访问网站推广的排名有影响。

3、user characteristics

Whether it is new or regular user, a user repeatedly return visits the same site, this site useful, should give better network marketing ranking. If the user is in itself which experts in the field, he may also have to visit website promotion rank has effect.

　　4.网站黏度
　　弹出率、访问时间、访问页面数这些反映网站黏度的指标，也都可以被工具条记录。弹出率越低，停留时间越长，访问页面数越多，说明网站用户体验越好，可能对网络营销排名有正面影响。另外，目前有很多查询网站黏度的工具，比如站长统计、百度统计、腾讯统计等等，本人SEO博客就添加了站长统计工具在首页页脚。

4、website viscosity

Bounce rate, access time, access the page number which reflect the website viscosity index, also can be tools records. Bounce rate is lower, the longer residence time, access to the page number, description of Web site user experience better, may have a positive effect on network marketing ranking. In addition, there are a lot of query website viscosity tools, such as stationmaster statistic, statistic, statistic and so on Baidu Tencent SEO blog, I added a stationmaster statistic tools in the page footer.

　　5.社会化媒体网站
　　目前百度旗下推出百度分享功能，百度分享里收集各大社会化媒体网站推广平台，每分享一个平台百度就代表有一个人喜欢，其实这个百度分享也是有助于排名的因素之一，用户分享的越多说明用户越喜欢这个网站，是有可能将排名往前提的。另外，社会化媒体是一个很好的推广平台。

5、social media sites

At present, Baidu 's launch Baidu Baidu share share function, in the collection of the social media website promotion platform, each sharing a platform on behalf of someone like Baidu Baidu, this share is also contribute to the ranking factor, the more users to share the user more like this website, it is possible to be ranked ahead of. In addition, social media is a very good promotion platform.

　　6.品牌名称搜索
　　如果某个品牌名称或域名本身被很多用户搜索，这个品牌的网络营销官方网站就很可能是用户在寻找的网站，排名可能相应提高。比如在SEO领域，“点石互动”具有品牌效应。虽然搜索“SEO博客”时点石网站排名不在第一，但是有很多人直接搜索“点石”或“点石互动”，也会对网站推广排名有影响。我们可以看到，“点石互动”首页标题中完全没有出现“SEO博客”这个词，但搜索“SEO博客”时排名一直不错。

6、brand name search

If a brand name or domain name itself has been a lot of user search, the brand marketing network official website it is very likely that the user looking for website, ranking may be increased accordingly. For example, in the field of SEO," stone interaction" with a brand effect. Although the search" SEO blog" stone website rank is not the first, but a lot of people search" stone" or" stone interaction", also on the website promotion effect. We can see," stone interactive" front-page headline in the complete absence of a " SEO blog" this word, but a search for "SEO blog" ranking has been good.

　　7.重复搜索以及相应的点击
　　用户第一次搜索，点击一个网站推广之后，可能没有找到有用的答案。单击“返回”按钮再次来到网络营销搜索引擎搜索结果页面，点击另一个网站，才找到对自己有帮助的结果。这种行为模式可能影响到这两个网站的排名。

7、repeat the search and click on the appropriate

The first time a user search, click on a web site promotion, may not find useful answers. Click the" back" button again to network marketing search engine search results page, click on another site, found on their own to help the results of. This kind of behavior patterns may affect these two website ranking.

　　总结：在网络营销中，用户行为对网站推广排名的影响是很明显的，希望本文对大家在做网络优化的时候能够起到一点帮助作用。