如何避免网站推广过度优化？

  In network marketing, SEO" excessive optimization" is actually already incline error optimization. Of course, strictly speaking, SEO is not excessive optimize said, in addition to excessive optimization not absolute, search engine there is no rule that the optimization to what extent caused excessive optimize, but we can still see some clues from the site changes, when the website promotion is in excessive when optimizing search engine will give the site corresponding punishment.

　　先来看看搜索引擎判断网站处于过度优化的特征。针对关键词比如标题标签、H标签、关键词和描述标签、黑体、斜体、网站推广内部链接锚文本、图片、ALT属性、页面第一段文字、正文内容、URL、页面最后一段文字，这些应该突出关键词的地方都放上了关键词，站内网络营销关键词堆砌。外部链接的时，用的锚文本关键词全部使用同一个关键词。友情链接全部来自权重高、高PR的网站链接。外部链接段时间内猛速增长。 

  Have a look first to search engine website optimization feature in excessive judgment. According to the key words such as the title tag, H tags, keywords and description tags, bold, italic, website promotion internal anchor text, picture, the ALT property, the page first paragraph of text, text, URL, page was last a paragraph of text, these should be highlighted keywords place are placed on the key words, the network marketing keywords. External link, use anchor text keywords all use the same key words. Links from all the high weight, high PR website links. The external link time Meng-speed growth.

　　做SEO我们应该都知道网站上及网站外有哪些地方可以做网络营销SEO优化，应该怎样优化，同时也了解当所有能优化的地方都被做到极致时，就可能会产生负面效果，这就是物极必反的效果，所以必须要掌握一个度和平衡的问题。

  Do SEO we should all know website and website where you can do network marketing SEO optimization, what should be optimized, but also know when all can optimize the place have been to the extreme, it may have a negative effect, this is when the effect, so must to grasp a degree and balance problem.

　　当遇到过度优化造成被惩罚之后我们需要采取相应措施，这个措施就是“去优化”。网页上的标题、H标签、链接锚文本等地方多一些变化，稀释网络营销关键词，使整个网站优化程度降到被惩罚的门槛之下。

  When excessive optimization caused to be punished after that we need to take corresponding measures, this measure is" to optimize". Webpage on the title, H tags, link anchor text and other places more changes, dilution network marketing keywords, so that the whole site optimization degree to be punished under the threshold.

　　当上面情况全部具备的时候就可以说离过度优化不远了。当然，如果你的网站推广在同行业中网站内容质量和用户体验方面确实出类拔萃，那问题自然不大，因为前面已经说过不同的网站网络营销搜索引擎对待的态度也不是一致的。过度优化所导致的惩罚主要是针对特定关键词排名下降，也可能导致整站关键词全部下降，甚至被放到100名以外。导致网站推广排名下降这种惩罚其实过度优化只是其中之一，不要认为排名下降了就是过度优化造成的，其他作弊也是会导致排名下降原因之一。

  When the things above all of the time can say from excessive optimize not far away. Of course, if your website promotion in the same industry website content quality and user experience really rise above the common herd, the problem is not natural, because in front of said different Web Internet Marketing SEO attitude is not consistent. Excessive optimize the penalty is mainly targeted to specific keywords ranking drop, may also lead to the entire key words all decreased, and even into the100 outside. Lead to website promotion drop this punishment is excessive optimize is just one of them, do not think that dropped is caused by excessive optimize, other cheating also leads to lower ranked one of the reasons.

　　其实，网站内部优化就算做到极致，所能获得的排名分数也是有限的。而外部链接只要自然成长，潜力却是无限的。所以建议大家在做内部优化时，宁可缺一点，也不要全部做到极致。

  In fact, even to the extreme of internal site optimization, can obtain the ranking scores is limited. External links as long as the natural growth, latent capacity is infinite. So I suggest we do in internal optimization, rather a little, don't do it all".