如何选择页面的标题？

In network marketing, website when doing SEO, SEO technical things said better, but the contents of the article and the title is not controllable, usually rely on experience. However, website promotion the editor thinks, the title of the article still need to pay attention to several large direction.

　　一、准确相关
　　每个页面标题都需要准确的描述该页面的内容，用户一眼就知道这个页面要表达的是什么意思，网络营销搜索引擎也能够很快判断出该页面的相关性。标题与也页面相关性往往能够使页面获得比较好的网站推广权重，并且有利于快速收录和提高排名。搜索引擎绝不会允许挂羊头卖狗肉的情况出现。

A relevant, accurate

  Each page titles are needed to accurately describe the content of the page, the user a glance that this page to express what is the meaning of network marketing, search engine also can quickly determine the page relevance. The title and also page relevance often can make page better site promotion weight, and is favorable for the fast collection and improving the ranking. Search engines will not be allowed to cheat case.

　　二、独特不重复
　　即使在同一个网站内，主题相同，不同页面具体内容也不会相同，页面标题也不可能重复。每个页面都需要有自己独特的网络营销标题。比较容易出现这种情况的有搜索页标题、分页标题、翻页标题、单页标题等等。有些企业网站推广从首页到内容就一个标题，这不仅不利用户体验更不利于优化。

Two, the unique does not repeat

  Even in the same site, the same theme, different page content is also not the same, the page title will not be repeated. Each page needs to have its own unique network marketing title. Easier to appear this kind of circumstance to have to search the page title, page title, page title, page title and so on. Some enterprise website promotion from the home to the contents of a title, this is not only detrimental to optimize user experience.

　　三、字数限制
　　标题过长会不仅仅使用户反感，也不利于网络营销搜索引擎索引。百度返回页的标题最多显示30个中文字符，超过的字符会被自动隐藏。为了提高用户体验突出目标网站推广关键词建议设置25个字符以内。

　　四、简练通顺，不要堆砌
　　这个现象在最常见，大多SEO喜欢玩堆砌，以此提高相关性以及增加网络营销关键词密度，从而获取短时间的排名。大部分做SEO的应该都很清楚，做关键词排名容易，稳定关键词排名就有难度。当以关键词堆砌的方式获取短时间的排名是非常不可取的行为，一旦受到网站推广搜索引擎的惩罚，想要恢复那是需要一个漫长的过程，得不偿失。所以，标题精练简短，干净利索，一句废话都没有，这样的标题才算是好的标题。

Four, simple, do not pile

  This phenomenon is common in most, most of SEO like to play together, so as to enhance the correlation and network marketing keyword density, thus obtaining a short time ranking. The majority of SEO should be very clear, do keyword ranking easy, stable keyword ranking have difficulty. When the keywords way to obtain short time ranking is very undesirable behavior, once by the website promotion search engine punishment, to restore it needs a long process, the loss outweighs the gain. Therefore, the title is concise and brief, in a clean manner, doesn't waste words, such a title is the title.

　　五、关键词出现在最前面
　　有些企业喜欢把企业名称放前面，让用户一看就知道是自己企业的网站，其实这种做法比较不利于优化，关键词出现在最前面，表明网络营销关键词的重要性，那么搜索引擎也会认为这个关键词对于网站推广来说是非常重要的，占有很高地位，同样无论在检索或是相关度匹配的环节都会获得优势。

Five, words appear in the front

  Some companies like the enterprise on the front, allowing the user to see that their corporate website, actually this kind of practice is not beneficial to the optimization of key words appear, in the front, indicating the importance of network marketing keywords, so that a search engine will also find this key word to the website promotion is very important, and occupy a high position, also in terms of retrieval or correlation matching link will gain an advantage.

　　六、公司或品牌名称
　　大多企业网站把公司或是品牌名称放到标题后面是非常不错的做法。虽然有时候标题过长会隐藏公司或品牌名称，但是网络营销品牌名称如果多次出现在用户眼前，就算没有点击也能够让用户留下更深的映象。

In six, the company or brand name

  Most of the company or enterprise website is the brand name in the title is behind the very good practices. Sometimes the title is too long will hide the company or brand name, but the network marketing brand name if repeatedly appeared in front of the user, even if there is no click also enables users to leave the deeper mappings.

　　七、不出现特殊符号
　　有些标题使用了奇形怪状的符号，或许认为这样更加能够让用户记住，体现标题新颖，其实这种想法是错误的，一般正规网络营销网站不会使用特殊符号，这样会给用户一种不正规不专业的感觉。另外，文章标题中尽量也不要出现符号，通常文章标题是页面标题。

Seven, do not appear special symbols

 Some of the titles used of odd shape symbol, perhaps believing it more capable of allowing the user to remember, reflect the title of the novel, in fact this idea is wrong, a regular network marketing website does not use special symbols, this will give the user a formal professional sense. In addition, the title of the article to try and do not appear symbols, usually the title of the article is the title of the page.

　　八、吸引用户
　　很多网站的标题设计的非常独特，不仅仅能够吸引用户眼光，更让用户欲罢不能，非要点击看个究竟，这样才能达到最好的网站推广SEO效果。这样一来用户就很可能想要查看何种文章竟会得零分，引起用户好奇心，从而带来更多流量。

Eight, attract an user

  A lot of title of the site design is very unique, not only to attract the user perspective, let the user try to stop but cannot, must click to see, so as to achieve the best website promotion effect of SEO. Thus the user is likely to want to view the article should be zero, causing the user curiosity, so as to bring more traffic.